If your clients don't have mobile sites, or the mobile versions are lacking, emphasize the importance of the SEO update on paid search.
Mobile
AdWords Call-Only Campaigns – Who Should Use Them?
If a company depends on phone calls above all else, it’s likely to succeed greatly with call-only campaigns.
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5 Tricks To Make Your Pay Per Click Profitable This Year
Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.
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How Friendly Is Your Mobile PPC Presence?
In this piece, I will discuss some PPC tactics that will help bring your mobile presence to the forefront.
Reacting To Device Targeting Changes in Bing
Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since June.
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Harness The New Google Call-Only Campaign
A new campaign type entitled call-only campaigns has been rolled out. The ad type is aimed at advertisers who value a phone call more than a click.
It’s The Year Of Mobile…Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever.
8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
I reached out to eight PPC marketers and asked what they were surprised to learn about their mobile users – and how they adapted their campaigns accordingly.
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Utilize And Test Holiday Ad Copy
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.
Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
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Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because – and it doesn’t take an expert to tell you this – exactly 100% of consumers actually use their smartphones to actually...
Continue Reading Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
Plunging Into New Markets: Social, Mobile, and International PPC [New Webinar!]
Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or trying out advertising on social media like Twitter and Facebook?...
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