Whatever industry you're driving leads for, the final completion of a sale often requires a phone conversation to close the deal.
Mobile
Mobile-Focused Display Ads Coming
Expect some changes that will change advertising on mobile devices. AdWords explained that display ads built for mobile devices are coming.
Prepare For The Impending Mobile Ad Update
Now that ad extensions have the potential to replace description line 2, your copy needs to better flow within the real estate of your ads.
Mobile PPC Advertising When You Don’t Have A Mobile Website
AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.
Continue Reading Mobile PPC Advertising When You Don’t Have A Mobile Website
Google: Your 2nd Description Line Will Start Disappearing on Mobile
Inspired by the need to make the acquisition of relevant information even easier and faster for mobile users, Google has announced changes to the way they’ll deliver ads to mobile devices.
Continue Reading Google: Your 2nd Description Line Will Start Disappearing on Mobile
Write Better Ads For Your Mobile Audience
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?
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Twitter Acquires TapCommerce for Mobile Retargeting Ads
Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry.
Continue Reading Twitter Acquires TapCommerce for Mobile Retargeting Ads
4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don’t always spend time actually looking into performance and identifying when it’s working and when it’s simply not. Today we investigate e-commerce...
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Why Not Mobile? Best Practices for Smashing Mobile PPC Ads [Webinar Recording]
There’s no denying that mobile devices are a mainstay in today’s society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it – why should I advertise...
Continue Reading Why Not Mobile? Best Practices for Smashing Mobile PPC Ads [Webinar Recording]
Why Not Mobile? Best Practices for Smashing Mobile Ads [New Webinar!]
There’s no denying that mobile devices are a mainstay in today’s society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it – why should I advertise...
Continue Reading Why Not Mobile? Best Practices for Smashing Mobile Ads [New Webinar!]
Transcript: Our AdWords Announcement Liveblog – App Ads, Estimated Conversions, and Buzzword Bingo
Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last...
