In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
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Negative Keywords
Negative Keywords: How to Use Them and Why They’re Important
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place!...
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Defining Negative Keyword Match Types
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By...
When You Need The Right Negatives Use Phrase Match
Learn why using phrase match negatives and segmenting match types will better tailor search terms and cut out unwanted results.
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Embracing The Dark Side Of Negative Keywords
Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently.
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How To Excel Your Search Query Reports
Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.
Why Your PPC Keywords Aren’t What You Think They Are
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
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Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.
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Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
4 Negative Tactics To Save Money
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many...
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what...
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How to Keep Your Broad Match Keywords in Check
Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you...
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