It’s no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I’ve been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a...
Continue Reading 5 Ways to Build and Expand Your Negative Keyword Lists Today
Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this “Quick Tip” on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I...
Continue Reading A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help...
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