In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
News and Reaction
April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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The New AdWords Report That Will Change Your PPC Plans
AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.
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Liveblogging Google Marketing Next 2017
Join PPC Hero as we live blog Google Marketing Next 2017. There will be updates about Google AdWords, Analytics, and DoubleClick.
Live Blogging Google Marketing Next 2017
Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event and we'll have you covered.
Campaign Groups Now Available In AdWords
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Bidding Farewell to Adwords Converted Clicks: Don’t Panic
AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
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Google To Release New Shopping And Travel Features
Several upcoming changes to Google Shopping and travel-related ads can be expected in the near future. Read to find out more.
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The Latest In Adwords Customer Match: Shopping
Google's Customer Match feature will soon be expanded to AdWords Shopping campaigns. Find out what it means for advertisers.
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Google Announces Conversion Import For Salesforce
AdWords Conversion Import for Salesforce will measure the value of offline conversions in Salesforce that result from AdWords clicks.
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