AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
Continue Reading Holiday Promotions Delivered Via Text Message
Yahoo aims to improve search business with a new non-exclusive agreement with Google. Yahoo will maintain the current contract with Microsoft as well.
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online.
Continue Reading Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued.
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.
Continue Reading Google Rolls Out Enhancements To Merchant Center Data Feeds
Bing Shopping Campaigns will soon become the default campaign type for running Product Ads.
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