Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.
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News & Reaction
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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New from LinkedIn: 2018 Year In Review
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
The Automation & Online Trends Marketing Managers Need to Know Today
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
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2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
Explore a recap of 2018's biggest news stories that affected the digital marketing industry.
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The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
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AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
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Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time!
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Life Event Targeting Now Available To All AdWords Advertisers
Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving,...
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AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Learn what the October 4th update to AdWords Daily Budgets means for your account and explore the benefits of this update!
Continue Reading AdWords Campaigns Can Now Spend Up To 2x Daily Budget
