Unforeseen events like natural disasters commonly spark emergency announcements, but they’re not the only reason to send these alerts. As a business, it’s important to monitor news about your brand and overall industry to identify the need for a crisis...
Continue Reading Crisis Marketing PPC: Adaptive Advertising Strategies During Market Disruptions
Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser's perspective.
Continue Reading The Ethical Implications Of PPC Advertising & How To Overcome Them
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
In this monthly post, we bring you the latest from all of the major ad platforms.
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading March Updates to Paid Advertising Platforms
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
Continue Reading The Automation & Online Trends Marketing Managers Need to Know Today
Explore a recap of 2018's biggest news stories that affected the digital marketing industry.
Continue Reading 2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
Continue Reading The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
Continue Reading AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time!
Continue Reading Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving,...
Continue Reading Life Event Targeting Now Available To All AdWords Advertisers
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