AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
Continue Reading Bidding Farewell to Adwords Converted Clicks: Don’t Panic
News & Reaction
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
Continue Reading Mobile Price Extensions Rolling Out In AdWords
Google To Release New Shopping And Travel Features
Several upcoming changes to Google Shopping and travel-related ads can be expected in the near future. Read to find out more.
Continue Reading Google To Release New Shopping And Travel Features
The Latest In Adwords Customer Match: Shopping
Google's Customer Match feature will soon be expanded to AdWords Shopping campaigns. Find out what it means for advertisers.
Continue Reading The Latest In Adwords Customer Match: Shopping
Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
Google Announces Conversion Import For Salesforce
AdWords Conversion Import for Salesforce will measure the value of offline conversions in Salesforce that result from AdWords clicks.
Continue Reading Google Announces Conversion Import For Salesforce
Liveblogging “Google Ads & Analytics Announcements”
Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions.
Continue Reading Liveblogging “Google Ads & Analytics Announcements”
Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
Continue Reading Google To Introduce Attribution Model Options For Conversions
New Google Shopping Feature: Feed Rules
Feed Rules allows advertisers to create rules that alter existing values or attributes to make them acceptable by Google Shopping.
Google To Initiate AdWords Design Overhaul
At just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since 2008.
Speak To The Audiences You Value Most With The New Advanced Features For Facebook Custom Audiences
Facebook is beginning to roll out Advanced Custom Combinations for Website Traffic Audiences.
Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
