Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application.
Continue Reading Build Custom Formulas Within Custom Columns
News & Reaction
Bing Now Powers AOL Search
Bing aims to improve search business by powering AOL searches globally. This move comes soon after Yahoo loosened ties with Bing.
Implement Smart Goals Via Google Analytics
Smarts Goals powered by Google Analytics helps identify high-quality traffic and optimizes for those visits within AdWords.
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used.
Continue Reading Google Releases New Interactive Ads For Mobile
Image Extensions Now Available In Bing Ads
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability...
AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday.
Continue Reading AdWords Releases New Shopping Metric For The Holidays
Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
Continue Reading Holiday Promotions Delivered Via Text Message
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords.
Continue Reading Google Releases New Tools In Time For the Holiday Season
Yahoo Reaches New Agreement With Google
Yahoo aims to improve search business with a new non-exclusive agreement with Google. Yahoo will maintain the current contract with Microsoft as well.
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping campaigns.
Continue Reading Google Rolls Out RLSA To AdWords Shopping Campaigns
[Industry Report] The State of PPC 2015/2016
See what the experts cared about in 2015 and what their top priority is for 2016.
Continue Reading [Industry Report] The State of PPC 2015/2016
Amazon Text Ads To Be Discontinued
Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued.
