Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Find out more.
News & Reaction
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
Continue Reading Better Compare Your Search Term Coverage To The Competition
Bing/Yahoo Agreement Extended For Additional 30 Days
If you were eager to find out the results of the Bing/Yahoo Search partnership, you will unfortunatley have a longer wait than expected.
Continue Reading Bing/Yahoo Agreement Extended For Additional 30 Days
Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
Continue Reading Google Introduces AdWords Dynamic Structured Snippets
Reacting To Device Targeting Changes in Bing
Bing Ads will officially roll out device targeting changes on March 23rd. This has been a topic of discussion since June.
Continue Reading Reacting To Device Targeting Changes in Bing
Device Targeting Changes Coming To Bing Ads
Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.
Continue Reading Device Targeting Changes Coming To Bing Ads
7 Questions You Should Be Asking About New AdWords URLs
Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes.
Continue Reading 7 Questions You Should Be Asking About New AdWords URLs
New Facebook Product Ads – Promote Multiple Products Across All Devices
This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.
Continue Reading New Facebook Product Ads – Promote Multiple Products Across All Devices
Benefit From Better Search Functionality In AdWords Editor 11
Although it takes a little time to get back up to speed with the rearrangement, the new AdWords Editor functionality and search bar are excellent.
Continue Reading Benefit From Better Search Functionality In AdWords Editor 11
New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
Continue Reading New Upgraded URLs for Faster and Easier URL Tracking
Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!
Continue Reading Simplifying Remarketing With Google Analytics Instant Activation
Determining The Most Impactful Ad Types
Read valuable PPC information we can take from 2014 that we should be aware of for implementation in the coming year.
