We’ve talked about the +1 button on PPC Hero before. We’ve told you how it allows people who like your site to “+1” your search ads, and doing so will show all their Google contacts that the person liked it....
Continue Reading Google Introduces The +1 Button To Display Ads
Firmly standing by their practice of listening to their users’ feedback from forums and various other Bing-staff-accessible locations, adCenter told us earlier this month that an upgrade was on the way. Well, here it is! Live and available for your...
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a...
Continue Reading Google AdWords—Applying Ad Review to Paused Ads
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry...
Continue Reading Google Introduces Top of Page Bid Estimates in AdWords
Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform...
Continue Reading Google Analytics Now Accessible By Multiple AdWords Accounts
Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people!
It seems like we don’t get the opportunity to make many news update announcements from Facebook these days, but today is not one of those days! Facebook has released a new version of their Advertising Guidelines that not only includes...
An email was sent out last night announcing Microsoft’s enhancement to the site targeting feature for content ads. This enhancement will let users have more control over their ads’ distribution by allowing them to choose from a list of over...
Continue Reading adCenter Releases More Site Targeting Options for Content Ads
It’s been a couple days since Google released their announcement that sitelinks were being expanded and improved and most of you may have even seen the release. I would be willing to guess most PPC-ers read the information and dismissed...
Continue Reading Google Expands Search Sitelinks—Coming to PPC Next?
As is with most things, as soon as we fix one problem there is another waiting to take its place. The PPC industry is not immune to this sentiment and accordingly, no rest for the weary! Read on to see...
Continue Reading adCenter Upgrade Now Gives Bing Marketers More Insight
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window....
Continue Reading Google Analytics Changing How Sessions Are Defined
Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers...
Continue Reading adCenter Budgeting Options: You Talked, They Listened!
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