Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types.
Continue Reading adCenter Changing Phrase and Broad Match Behaviors
In an email today from Google to AdWords advertisers, Google announced enhancements to their click-to-call functionality in AdWords ad text. This is important information to have because these enhancements will impact charges on clicks to these phone numbers. What are...
Continue Reading Google Announces Click-to-Call Enhancements in AdWords Ads
Google announced yesterday that they are rolling out improvements to the +1 Button already. Does that mean the name changes to Google +1.1? Faster is always better so they decreased the load time of the actual button and of the...
Continue Reading Google +1 Feels the Need. The Need for Speed!
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Read on and find...
Continue Reading Local Online Ads Made Easier with Google AdWords Express
Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports....
Continue Reading Google AdWords – Call Metrics Available in US & Canada
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the...
Continue Reading New in AdWords: Top vs. Side Ad Performance Segmentation
Some of the greatest game changers have been because of a bad call or a change in the rules. Fortunately for us PPC Managers, Google gave us a game changer yesterday! Read on to see how this affects your Display...
Continue Reading Keywords Make Their Display Network Comeback!
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today...
Continue Reading Tablet Targeting Now Available in Google AdWords
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! Keep reading to find out which one and how you can use this new feature to boost...
Continue Reading Microsoft adCenter Radius Targeting is a GO!
Are you a small business with American Express Membership Rewards points? Have you considered advertising on Facebook, but needed an extra incentive? Well, good news. As of today, you can redeem your American Express rewards points for Facebook advertising. According...
Continue Reading Redeem Your AmEx Reward Points for Facebook Advertising
“Never complain when someone tries to help you. It doesn’t mean you can’t do it yourself, it’s just making it easier.” My fiancé likes to say this to me when I get upset at him for trying to help me...
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their...
Continue Reading AdWords Interest Categories Now Available To All Advertisers
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