If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact...
Continue Reading Google AdWords-Testing a Click Count Feature?
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve...
It's no secret there are differences and similarities in the functionality of Microsoft adCenter when compared to Google AdWords. Keep reading to learn more about how they may become slightly more similar, in today's news update!
For those of you that missed Google’s announcements earlier today, feel free to take a peek at my notes. There are some exciting things going on in the Google-sphere! I’d love to chat about these new features and your opinions,...
Yesterday, Neal Mohan, Google’s Vice President of Display Advertising, delivered a keynote speech at the Interactive Advertising Bureau’s Innovation Days @ Internet Week, in which he made six predictions about improved display ad performance by 2015. You can read his...
Continue Reading Google’s 2015 Predictions for Display Advertising
Like Optimus Prime from the Transformers, Google is a “powerful, wise and compassionate character (company) that puts all his (their) talent to use to improve the (PPC) universe around him.” And hence, the embedded format of Ad Sitelinks was born.
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Read more about what this could mean in the future for PPC in today's news update!
Continue Reading Google Analytics Releases Limited Webmaster Tools Pilot
Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue...
Continue Reading Google Removes Checkout Badge From Ad Display
Today's news update from PPC Hero discusses the possibility of yet another ad extension option in Google AdWords becoming available to users. Read the following post to see how this change could affect your Google account!
Yesterday, Google formally announced the pending launch of Google Wallet, an Android app that will allow you to use your phone as a multi-faceted payment card. Google Wallet will store all of your existing plastic cards (debit and credit) on...
The next time you read emails in your Gmail account, take a look at the advertisements on the side bar. Do they have anything to do with what you are talking about in your email? Chance are, they do. Gmail...
Continue Reading Google & Privacy – Adwords Wiggles into Your Private Life
Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google...
Continue Reading Google AdWords Announces Updates to Location Targeting
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