Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the...
Continue Reading News Update: Google Analytics Adds Multi-Channel Funnels
Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better...
Continue Reading News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
Earlier this week, Google announced the launch of a new resource library in their AdWords Certification Program portal. For those of you PPC Heroes out there interested in getting your Google AdWords Certification, this is wonderful news and will make...
Continue Reading News Update: New Resource Library for Google AdWords Certification Program
The Google team just announced a change in the algorithm behind traffic estimates for your keywords. For PPC managers, this update to Adwords is on par with a granted wish from Jambi on Pee Wee’s Playhouse.
Continue Reading News Update: The Google Crystal Ball – Adwords Traffic Estimator
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to...
Continue Reading News Update: Google for Agencies—Resources Streamlined!
Yesterday, Google announced the release of Adwords Editor Version 9.0, and I’m happy to report some nice improvements to the Editor’s functionality that will definitely help you more efficiently manage your accounts. In addition to improving some existing functionality, the...
Continue Reading News Update: AdWords Editor Version 9.0 Released
Google’s own Aitan Weinberg, product manager for AdWords remarketing, has released a post on the Inside AdWords blog announcing that a year after rolling out the feature, remarketing has hit it out of the park! For those of you who...
Continue Reading News Update: Remarketing—H is for Home Run!
If you’re using call metrics in your Google AdWords campaigns, you should be aware that Google will begin charging you $1 when someone manually dials the number displayed with your ad. There is no charge, however, on clicks from users...
Continue Reading News Update: Google AdWords Call Metrics Charging For Calls
Google’s own Inside AdWords blog announced yesterday afternoon that the ever-expanding world of their Instant Preview feature has finally made it’s way to advertising. Their news release explains that the Instant Preview feature for ads works in the same way...
Continue Reading News Update: Google’s Instant Preview Comes to the Ad World
Good news! Managing your geo-targeted campaigns in Google just got a lot easier!. Remember the days of concatenating geo-modifiers to long lists of keywords to nab searchers not physically located in your target market? Well, as of this week AdWords...
Continue Reading News Update: AdWords’ New Geotargeting Settings Cut Advertisers Some Slack
Today’s News Update covers an article by Erez Barak of Search Engine Watch: Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? So, why the cheese-ball 80’s cinema reference? Because according to Barak, there have been a few...
When Google asked users to buy-in to Google Instant, the general consensus was that PPC and SEO efforts would not be affected (though some felt SEO might indeed be dead). Matt McGee of Search Engine Land wrote his initial thoughts...
Continue Reading News Update: Google Instant–Win, Lose or Draw?
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