A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
News Updates
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a...
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The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
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AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.
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The Top 25 Most Influential PPC Experts of 2018
Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The new list has been released. Find out this year's Top 25 Most Influential...
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Amazon Launches Seller Central Sponsored Products Dashboard
Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon...
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Top 3 AdWords Updates of 2017
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
The 2017 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
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Be In The Know About Upcoming Improvements To AdWords Automated Bidding
AdWords recently announced several updates on how Smart Bidding works. Read how these changes and increased transparency can help advertisers improve bid efficiency.
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Expanded Text Ads Extending Into Bing
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
Google To Initiate AdWords Design Overhaul
At just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since 2008.
Build Custom Formulas Within Custom Columns
Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application.
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