Bing aims to improve search business by powering AOL searches globally. This move comes soon after Yahoo loosened ties with Bing.
News Updates
Implement Smart Goals Via Google Analytics
Smarts Goals powered by Google Analytics helps identify high-quality traffic and optimizes for those visits within AdWords.
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used.
Continue Reading Google Releases New Interactive Ads For Mobile
Holiday Promotions Delivered Via Text Message
AdWords recently announced an additional avenue for connecting bargain-seeking customers with the latest holiday deals. This development utilizes a brand new ad format in which relevant sale notifications are delivered directly to a potential customer via text message.
Continue Reading Holiday Promotions Delivered Via Text Message
Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Last week, Google introduced the Shopping Assortment Report in Google Merchant Center to help plan product assortment and reach more shoppers online.
Continue Reading Shopping Assortment Report Gives New Insight Into Demand For Popular Products
Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
Continue Reading Workflow and Campaign Performance Are High Priorities In New Bing Updates
Amazon Text Ads To Be Discontinued
Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued.
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Read more to find out what changes are being made.
Continue Reading Improvements To Google Hotel Ads Allow More Hotels To Participate
Shopping Promotional Text Being Retired For Automated Extensions
This week, Google AdWords rolled out new automated extensions for shopping ads (PLAs). This improvement came after Google noticed many advertisers were using promotional text to highlight special offers or free shipping.
Continue Reading Shopping Promotional Text Being Retired For Automated Extensions
7 Must Have Reports To Create In AdWords Report Editor
AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.
Continue Reading 7 Must Have Reports To Create In AdWords Report Editor
Google Rolls Out Enhancements To Merchant Center Data Feeds
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.
Continue Reading Google Rolls Out Enhancements To Merchant Center Data Feeds
Target User Intent With Bing Native Ads
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.
