Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
News Updates
Bing Shopping Campaigns Rollout In Full
Bing Shopping Campaigns will soon become the default campaign type for running Product Ads.
The Top 25 Most Influential PPC Experts in 2015
After voting, formulating, and much anticipation, its time again to announce the Top 25 Most Influential PPC Experts for 2015.
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Twitter Unveils Product And Place Pages
Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places on Twitter, along with giving advertisers a greater outreach.
Showcase Products On YouTube With TrueView For Shopping
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.
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Google To Debut “Buy” Button In Coming Weeks
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.
Continue Reading Google To Debut “Buy” Button In Coming Weeks
Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.
Continue Reading Labels Among Major Changes To AdWords Editor
AdWords Livestream To Announce Latest Mobile Innovations
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!
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Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
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Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
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Device Targeting Changes Coming To Bing Ads
Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.
Continue Reading Device Targeting Changes Coming To Bing Ads
Harness The New Google Call-Only Campaign
A new campaign type entitled call-only campaigns has been rolled out. The ad type is aimed at advertisers who value a phone call more than a click.
