Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes.
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News Updates
New Facebook Product Ads – Promote Multiple Products Across All Devices
This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use.
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New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
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Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!
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Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric
Need Help Proving Online-To-Offline Impact? Google Launches New “Store Visits” Metric.
4 Bing PPC Predictions To Watch For in 2015
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.
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Two New AdWords Features You Should Start Using Today
It’s been a busy week for AdWords, as they’ve released two new features to help us manage our campaigns more efficiently.
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AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”
Adwords VP hosts and end of the year lifestream with big announcements.
Google To Do Away With “Other Interests” In Display Network Targeting
Google introduces new interest categories and takes away the less specific ones.
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Bing Announces Changes to Interface, New Metric, and More
On Monday, Bing announced a slew of updates, including a makeover to the Bing Ads interface.
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Google: Introducing Product Ratings to PLAs
On Tuesday, Google introduced product ratings on Product Listing Ads.
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The Top 25 Most Influential PPC Experts in 2014
It’s that time again, PPC Heroes. As most readers know, every summer we release our list of the Top 25 Most Influential PPC Experts for that year—it’s a nice way to honor some of the hardest workers in our tight-knit...
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