Reviewing Google's latest financial numbers, moving forward, does the mobile market share slipping away from Google have a greater impact than their overall advertising growth?
Continue Reading New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Record Setting AdSpend, Behind Scenes at World Cup, and More
Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”.
Continue Reading Google AdWords Interface Replaces “Delete” with “Remove”
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Inside is a list of recent enhancements to your Bing Ads experience.
Continue Reading Bing Ads Announces Keyword, Editor, Security, and API Updates
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score, in tandem with a video explaining the AdWords auction parsing process.
Continue Reading Google: Stop Losing the Forest for the…Quality Score
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband...
Continue Reading Bing Ads Announces New Features For Bid Landscape
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year.
Continue Reading Google Announces Updated Shopping Feed Attributes
We’re big fans of PPC conferences here at PPC Hero, if you haven’t noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an...
Continue Reading Join Sam Owen in Germany at PPC Masters (For Free!)
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would...
Continue Reading Google’s Keyword Planner Just Got Awesome Today
For the last week, speculation has run wild through the PPC industry about the contents of the April 22nd “Step Inside AdWords” presentation. Today, Jerry Dischler, Paul Feng and the Google AdWords team put our fears to rest by announcing...
Continue Reading Step Inside AdWords’ Latest Updates with UI Tools, App Ads, and More
Join us today at 11:45 AM EST for coverage of Google’s AdWords event. In the event announcement, the AdWords team promised to unveil over 10 new products, features, and research studies that have been in the works over the last...
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