PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st. Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC...
News Updates
See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only...
Continue Reading See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Celebrating Crayola Crayon Day on March 31
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7...
Google Is Getting Strict With Unique Product Identifiers
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as...
Continue Reading Google Is Getting Strict With Unique Product Identifiers
Facebook & Ad Sets: The Beginning
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we...
Hanapin Marketing Celebrates 10 Years!
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we’ve brought new ventures to the ppc...
A Case for Automated Bid and Budget Management [New Webinar]
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will...
Continue Reading A Case for Automated Bid and Budget Management [New Webinar]
Google to Receive More Insight from Muted Ads
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help...
Continue Reading Google to Receive More Insight from Muted Ads
Say “Hello” To Twitter Tailored Audiences… Again
Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter....
Continue Reading Say “Hello” To Twitter Tailored Audiences… Again
Google’s New Campaign Type: Search with Display Select
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are...
Continue Reading Google’s New Campaign Type: Search with Display Select
Find Quick Wins With AdWords’ New Opportunities Tab
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system...
Continue Reading Find Quick Wins With AdWords’ New Opportunities Tab
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show...
Continue Reading One More Moving Part To Ad Rank – Don’t Get Left Behind!
