Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include...
Continue Reading How New Shopping Campaigns Are Giving PLAs A Jolt!
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses...
Continue Reading AdWords Cross-Device Estimates. Good or Bad?
As many of you may have seen in your inboxes over the weekend, Google is changing the way that they run things when it comes to their certification program. In the words of the email that was sent out, “Google...
Continue Reading Big AdWords Certification Changes Are Coming
Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet...
Continue Reading Stop Wasting Time On MCC Data With Cross-Account Conversions
If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends...
Continue Reading New Mind Blowing % Change Advanced Filters in AdWords
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the...
Continue Reading Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you...
Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination.Google has even made it easy to share this...
Continue Reading Stay Ahead of the Game with Google’s Newest Dashboard
Two weeks in a row I’ve brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed...
Continue Reading Show Off Your Reviews in AdWords with a New Extension
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional...
Continue Reading Boost Your AdWords CTR with Sitelink Descriptions
It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about...
Continue Reading The Top 25 Most Influential PPC Experts in 2013
Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing. We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re...
Continue Reading Google’s Auction Insights Just Got Even More Awesome
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