In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading December Updates to Paid Advertising Platforms
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November Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading November Updates to Paid Advertising Platforms
Freelance Advertisers Need Parental Coverage Too
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
Continue Reading Freelance Advertisers Need Parental Coverage Too
The Impact of the 2020 Election on Media Buying
We are 1 year away from the 2020 election. What impact will this have on how we plan our marketing budgets for 2020?
Continue Reading The Impact of the 2020 Election on Media Buying
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
Continue Reading October Updates to Paid Advertising Platforms
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format.
Continue Reading Google Gallery Ads – Another Day, Another New Ad Format
Amazon Introduces Negative Keywords to Sponsored Brand Ads
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.
Continue Reading Amazon Introduces Negative Keywords to Sponsored Brand Ads
Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
Big changes are coming to the audience network placement for Facebook ads. Are you ready? Read to find out what these changes mean.
Continue Reading Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?
Google Ads Phasing Out Game Content Category
Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.
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Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.
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Amazon New-to-Brand Metrics & What They Can Do For You
Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.
Continue Reading Amazon New-to-Brand Metrics & What They Can Do For You
Google Is Getting Rid Of Average Position!
Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.
