There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
News
Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
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The Advertising Principles That Guide Facebook’s Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
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Google Introduces Parallel Tracking to Speed Up Landing Pages
Explore how Google's parallel tracking will help avoid delays and create better user experiences by getting visitors to your landing page faster!
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The New AdWords Report That Will Change Your PPC Plans
AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.
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It Takes A Village: Keeping Up with the PPC Industry
Get tips on how to keep up with the ever-changing PPC industry after being away from it for weeks or an extended period of time.
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Hanapin Launches a New Site!
The Hanapin team has been really busy these past few months and we’re excited to announce the launch of a brand new website!
AdWords Text Ads Automatically Changing To Responsive Ads On GDN
Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.
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Bing Ads Automated Imports: A Gift To Handle With Care
Keeping up with PPC can be overwhelming. Bing Ads Automated Imports from AdWords can help advertisers save time, but should be used intentionally and with care.
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The Latest In Video: AdWords Scripts Available For YouTube
With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and targeting.
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Instagram Shopping Ads: A Simpler Path to Purchase
Instagram makes mobile purchasing easier with a new Shopping ad format. Product-tagging and an easy-to-access in-app browser reduce barriers to conversion.
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Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.
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