The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Learn about these new features today.
News
Apple Introduces Search Ads To The App Store
Coming soon: another way for developers and publishers to promote app installs. Search Ads for App Store will open to U.S. advertisers beginning October 5, 2016.
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Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a...
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Add It To The List – Structured Snippets Now Available In Bing
Another item for the list of new features in Bing - Structured Snippets are now available to all U.S. advertisers, with international support already being rolled out.
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Campaign Groups Now Available In AdWords
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
Expanded Text Ads And Other Bing Ads Editor Updates
Pilot access for Expanded Text Ads is now available to Bing Ads users. Get access to the link and learn about other new features in the latest Bing Ads Editor update.
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What Upgraded Bing URLs Mean For You
Bing is continuing its effort to catch up with Adwords. Upgraded URLs, which isolate tracking parameters from final URLs, are now available to Bing advertisers.
Adwords Event Recap: Device-Specific Bid Adjustments
Google's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Read our recap and reactions here.
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Expanded Text Ads Come To Google AdWords Editor
Advertisers have been able to create expanded text ads, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor.
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Bidding Farewell to Adwords Converted Clicks: Don’t Panic
AdWords will soon be saying goodbye to the "Converted Clicks" metric. Learn more about what this means for your account and how to prepare for the transition.
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Hanapin’s PPC Resources Are Now Ungated!
You can now access Hanapin's whitepapers and toolkits without having to fill out a form!
Mobile Price Extensions Rolling Out In AdWords
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
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