Last week, Hanapin's very own Jeff Allen and Wordstream's Larry Kim broke down Mobile PPC for us. We covered everything from how to optimize landing pages to bad examples of Mobile PPC. We also had quite an informative Q &...
Continue Reading Webinar Recording — Mobile PPC: Proven Strategies & Untapped opportunities
“The Year of Mobile” seems to have been the moniker of the past 3-4 consecutive years. The good news? You don’t have to hear it anymore! Mobile is here, and making up 10-20% of all pay per click ad spend...
Continue Reading Mobile PPC: Proven Strategies & Untapped Opportunities – Upcoming Webinar
Last week our very own Sean Quadlin teamed up with Larry Kim of Wordstream to discuss Good intentions gone wrong: 7 worst practices in PPC. These two packed a one-two punch and covered everything from stale keywords to bidding to...
Continue Reading Good PPC Intentions Gone Wrong – Webinar Recording
September’s Webinar will be co-hosted by PPC Hero & Wordstream! We’ll be covering Good Intentions Gone Wrong: 7 Worst Practices in PPC. In this free webinar, you’ll learn: How your best intentions can be your own downfall in PPC 7 common mistakes that...
Continue Reading Good Intentions Gone Wrong: 7 Worst Practices in PPC – Webinar
Today, Amanda walked us through 10 different PPC Myths and busted them to smithereens! She also talked about how to sell puppies online. Aww! 🙂 Anyway, enough about puppies… She covered anything from daunting custom reports to a comparison between adCenter &...
There are a lot of myths in PPC. These come about from someone finding a specific strategy worked for their specific account and writing a blog article about it, from Google deciding something is a great idea and spreading it...
Earlier this week I hosted a webinar extolling the virtues of conducting a PPC audit. We had a lot of feedback and follow up questions, which we really appreciated. A lot of you asked about the checklist I use when...
Continue Reading Audit Webinar Q&A: Includes Free Audit Checklist For First Fifty Readers!
We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the...
Continue Reading Benefits of a Paid Search Audit- Webinar Recording
No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning,...
Continue Reading Why and How You Should Conduct a PPC Account Audit
For those of you who were not able to attend yesterday afternoon’s live webinar, have no fear! Below is a link to watch the recorded session. Paid Search Consultant Kayla discusses her tips on building a mutually beneficial relationship between...
As a PPC management agency, we understand that results are generally the focal point of all clients. However, we at Hanapin believe the relationship with our clients is just as important! And, we know that not all relationships are smooth...
Continue Reading It Takes Two, Baby! Building a Healthy Relationship with Your PPC Agency: Webinar
Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking...
Continue Reading The AdWords Dimensions Tab- Webinar Recording
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