We worked to identify a few sales questions that may be more telling than what is on the surface and could potentially lead you to the answers you need.
Continue Reading Take A Deeper Dive Into The PPC Sales Process
Our Position
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search, display and social. Find out what we have predicted for next year.
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It’s Time For PPC To Stop Ignoring Client Management
The purpose of this post is to draw our attention to a dangerous shift and call the PPC community back to a more balanced view of our beloved industry.
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The Art Of Relationship Selling In PPC
You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place.
Tips For Being More Strategic With Your Clients
We’re going to discuss what business storytelling is, how to communicate a compelling, action driven business story to your clients, and tools that can be used to successfully deliver that story.
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It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
Do you enjoy English? Do you enjoy Statistics? Do you enjoy Graphic Design? If you answered yes to any of these, then there is a position for you in PPC.
Continue Reading It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.
Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
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New Google Shopping Insights Tool – Treasure Or Time Waster?
While I strive to embrace Google & Bing's research tools, my opinion on Google's Shopping Insights tool was too strong to keep quiet.
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8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
The combination of great work and stellar client relations yields happy clients. We'll review 10 tactics you can employ on a daily basis to better service your clients.
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Why We Blog Every Day
Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
