Compare a good conversion rate to the inter-workings of a football team.
Our Position
Be A Strategic Partner By Adopting The Consultative Approach
Using the consultative approach, we can recommend the appropriate set of PPC strategies and tactics that will help our clients reach and exceed their goals.
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Index Census And Trends Data For PPC Performance Insights
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
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Are You Too Focused On Your Data?
There is no denying that the appeal of digital marketing is the metrics. In many cases data is as near to immediate as any manager needs. Proper data allows you to more easily make choices, decisions, and scale your efforts...
Confronting Prospects Prior to the Agreement
Having that first call with a potential client is set up to feel each other out, see what they’re looking for within the digital marketing world and if your company is a fit to fulfill their needs.
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Determining The When And How Of Cross-Channel Budget Allocation
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
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Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
The 4 Stages Of Learning PPC
As my last blog post on PPC Hero as a Hanapin Marketing employee, I'd like to share some knowledge on the stages of learning PPC.
There Is No Perfect Keyword
Keyword selection is crucial to PPC success, but an over commitment to keywords neglects all the other components that go into a successful account.
Service Provider Problems? 4 Areas To Consider Before Firing Them
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
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Dissecting PPC Agency Pricing Models, Part 3 of 3
Check out the third and final installment in my dissecting PPC agency pricing models series.
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5 Vital Skills Every Leader Needs
In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.
