YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
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Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
The in-person meeting for prospective new agency/client relationships has become crucial. Not just for the potential client, but for the agency as well.
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Dissecting PPC Agency Pricing Models, Part 2 Of 3
This is the second post in my series on the topic of pricing models and contracts. Today we're going to look at models such as hourly rate and minimum monthly fees.
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Building A Team By Sharing The Good
Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.
Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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Dissecting PPC Agency Pricing Models
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
Tough Decisions Vs. Decisions With Tough Outcomes
The discussion about making tough decisions is, I believe, misguided because it focuses on the wrong type of difficult decisions.
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Handling PPC Client Agreement Renewals
PPC contracts are not for a lifetime - so how should the agency and client alike handle the negotiations and renewal process? Read on to find out more!
You’re Doing This One Thing Wrong In Digital Marketing
Social media has provided businesses with fresh new marketing platforms. But more than the platform itself, it allows for businesses to connect with customers.
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Living In The Micro-Moment: Rethinking PPC Strategy
On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.
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Reassessing The Classical Definition Of ROI
This post will go in depth about the classic definition of ROI, why it’s outdated, and the different types of ROI you should consider when determining success.
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One Huge PPC Mistake: Conflating Tactics With Strategy
Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.
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