Learn the best sources for finding employees, techniques for identifying great talent, and also whether or not you should hire full-time, part-time, or freelancers.
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When To Hire Your First Employee
This post will touch on the specifics of when to hire the first person and tangentially many of the related decisions you have to make and consider.
Using Auction Competitors To Tell a Business Story
There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.
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PPC RFPs: Balancing Value & Investment
RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
Why A Dedicated Analyst Is Beneficial To Your Accounts
Our new paid search department setup allows us to give more attention to our clients and accounts and focus on conducting the tasks that make the biggest impact.
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Why LinkedIn Deserves A Spot At The Paid Search Table
The professional mindset is what can make LinkedIn unique among other social paid networks. Learn why!
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There’s No Such Thing as Best Practices
In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.
How I Would Evaluate A PPC Agency’s Performance If I Were A Client
Here’s how I would think about how to manage the process of hiring a PPC agency and evaluating performance.
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Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
In this post we will cover 7 ways to expand your PPC market reach that we have found to be the most effective for growing volume profitably.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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6 Tips To Grow A Small Business Account Without Tanking ROI
There are a few key factors to keep in mind when trying to grow a small business account without tanking ROI, which can really break the bank for the little guys.
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Scaling Yourself By Simplifying Your Ideas
Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.
