Here are 7 areas to focus on where there can be the most opportunity to identify gaps in a PPC program and help create a blueprint for success.
Our Position
4 Red Flags That PPC is Not Right For Your Business And What To Do About It
As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.
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Give Your Product Feed The Attention It Deserves
Deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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Implement Bing Universal Event Tracking Or Be Left In The Dust
In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET).
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What The Google Trusted Store Announcement Means For Merchants
The process for online merchants to become Google Trusted Stores has become much easier.
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Strategies For Targeting Top Of Funnel Keywords
Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms.
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The Do’s & Don’ts of Agency Goal Setting
This post outlines some basic do’s and don’ts that will help clients set appropriate PPC goals with their agency.
7 Questions To Ask A Prospective Pay Per Click Agency
Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.
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When PPC Help Never Comes
PPC help is hard to find and often times there’s not one easy answer for solving what ails you. Here’s a process for walking through an issue.
How to Communicate With Your PPC Agency
Client/agency communication is a two-way street & both need to be active & engaged to be successful. How can you, as the client, contribute?
Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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