B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.
PPC Advice
4 Reasons I Prefer Facebook Ads over Google Ads
4 reasons to think about choosing Facebook ads over Google paid search.
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Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.
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3 Methods for Training PPC Teams
The PPC industry is vast and complex. Staying up to date with the latest strategies is key. In this post, I'll explore 3 ways Hanapin keeps our team engaged in learning PPC and how you can apply the same methods...
My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
PPC Chores: A Mid-Winter Cleaning
There's no better time than now to dive into your accounts and do some clean-up with these 5 simple PPC tasks!
Roadmap for a Solid B2B Facebook Advertising Strategy
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
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Top 3 AdWords Updates of 2017
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
Getting The Ball Rolling – Account Analysis
Need to analyze a PPC account and not sure where to begin? Get tips that will help with performing an effective account analysis!
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How to Jump Start Your PPC Account for Next Year
Time to audit your accounts to prepare for the new year. We are going to discuss housekeeping tips to help your account get a jump start in January.
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Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
