New to Conversion Rate Optimization? Learn 7 lessons from an experienced CRO Manager today!
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PPC Advice
Why Brand Ad Campaigns Are Important
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
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Why Every PPC Specialist Should Experience Client Facing Roles
Explore why every PPC specialist should experience client facing roles and go from being a good PPC manager to a great one!
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4 Things I Learned as a New Hire at a PPC Agency
Read about the 4 things I learned as a new hire at Hanapin Marketing, the PPC agency of experts.
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Mastering The Transition To PPC Account Manager
Get tips on how to make a successful transition from production associate to PPC account manager.
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You may be a potential nightmare PPC client if…
If you sell PPC services or are looking for a new PPC agency, here are 8 partnership-killing statements to be wary of.
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A PPC Account Manager’s Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
The PPC Puzzle: A Checklist
Entering in the PPC world can be intimidating. Get tips on how to manage a PPC account and what to do on a daily, weekly, biweekly, and monthly basis for your campaigns.
PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder how to improve quality score and impression share.
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