PPC Hero always honors the heroes that came before him:
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Now Available: The 2013 State of Paid Search!
You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it’s based on your answers to our Hanapin...
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Happy 4th of July from PPC Hero!
Just to help you celebrate the long holiday weekend, here is some of our latest and greatest content, including guides, The Compass, and our new site: The Five Laws of Great Social PPC Ads [Free Guide!] Google AdWords Optimizations Post-Enhanced...
The Top 25 Most Influential PPC Experts in 2013
It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about...
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What Newcomers to PPC Need to Know
The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to...
Top 25 Most Influential PPC Experts: The Nominations Begin!
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well...
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Happy Towel Day from PPC Hero
Towel Day is a time-honored tradition in the slightly geeky pockets of popular culture, and since PPC Hero has always been a friend of those, we’re happy to show off our Hero’s participation in the annual holiday:
Won’t Someone Please Think of the Children?
Pat East, Hanapin Marketing’s CEO, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing. A core module of this course is pay per click. In fact, a major component of the grade is the application...
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Happy Star Wars Day from PPC Hero!
May the Fourth Be With You! On this special day and all others, we hope you have Jedi-like control over your search marketing endeavors.
PPC Hero Turns Six!
Six years ago to this very day, Hanapin Marketing launched this blog and produced its very first blog post. It was titled “Let the Adventure Begin.” And what an adventure it has been! Since that first post, PPC Hero has grown...
PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
With the new year approaching, it’s the perfect time to reminisce of 2012 and use the things we’ve learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top...
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Agency or In-House? Choosing The Right PPC Path For You
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
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