Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if...
PPC News Round Up
PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven’t discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site?...
PPC News Roundup for April 16, 2008
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be...
PPC News Roundup for April 9, 2008
The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted...
PPC Blog Roundup for April 3, 2008
Jennifer Slegg reminds us in this post that CTR isn’t always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase...
PPC News Roundup for March 28, 2008
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your...
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can’t emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is...
PPC News Roundup for March 12, 2008
Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from ‘how can I improve my quality score?’ to ‘is having flash on my site bad for my quality score?’ Matt Lester at...
PPC News Roundup for March 6, 2008
Shimon Sandler from shimonsandler.com gives 8 methods for tracking phone conversions through search advertising. A few methods include: Creating a unique landing page with a unique 800# and to generate a unique “promo code” by placing all your keywords in...
PPC News Roundup for February 20, 2008
The YSM blog suggests three questions to ask about your clicks when you see an unexpected surge in traffic: Have you changed anything recently? Have you noticed abnormal click activity (by reviewing logs, etc.)? Have you set a daily spending...
PPC News Roundup for December 13, 2007
Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally...
PPC News Roundup for February 6, 2008
As you may, or may not, know the Google content network is a mysterious beast. It can certainly generate a great wealth of traffic, but that traffic isn’t always of the highest quality. However, if you can achieve the right...
