Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and...
PPC News Round Up
PPC News Roundup for January 23, 2008
Seeing higher minimum CPC’s lately? That might be because Google Adwords has re-evaluated their Quality Score on Keywords according to PPC Lab. Although it doesn’t explicitly say why, google frequently re-evaluates their keyword quality score algo and some underperforming keywords...
PPC News Roundup for January 16, 2008
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product...
PPC News Roundup for December 19, 2007
Previously in MSN’s adCenter, you had to control your spending through a monthly budget. With a recent set of updates, it is now possible to set both a daily and maximum monthly budget. Thank you MSN! The PPC Blog provided...
PPC News Roundup for December 5, 2007
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn’t determine the factual or fictional status of this...
PPC News Roundup for November 30, 2007
The holidays are the time to give PPC advertising everything you’ve got, even if it means devoting more time to MSN adCenter! PPC Discussions explains why even if you normally ignore or under-utilize adCenter, the holidays are prime time to...
PPC News Roundup for November 21, 2007
With the holidays upon us, it’s time to start talking statistics. Marketing Pilgrim shares 8 statistics for internet retailers this holiday shopping season. For example, 61% of online shoppers prefer free shipping and 68% of internet users shop or research...
PPC News Roundup for November 14, 2007
If you perform SEM for an internet retail business, chances are you’ve had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your...
PPC News Roundup for November 7, 2007
Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some...
PPC News Roundup for October 31, 2007
The MSN adCenter blog put together a comprehensive “Top Ten List” for preparing for the holiday shopping season. Tips included range from aggressive bidding, increased budgets and increased keyword research to the basics like including gift receipts and offering gift...
PPC News Roundup for October 24, 2007
Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits. This...
PPC News Roundup for October 10, 2007
To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why...
