It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in...
Continue Reading Google AdWords Conversion Tracking Briefly Broken
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the...
We’re big fans of PPC conferences here at PPC Hero, if you haven’t noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an...
Continue Reading Join Sam Owen in Germany at PPC Masters (For Free!)
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you...
Continue Reading Increase Search Term Insight With Bing’s “Zero Clicks” Update
Sometimes, it is as easy as asking. Bing Ads listened to feedback from its users and added some additional features to their campaign tab, which should be live across the Bing Ads interface. While these changes will not change the...
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making...
Continue Reading A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
We tend to focus our attention more towards Google AdWords here on PPC Hero, but many of us also use Bing Ads on a daily basis. One thing that I find a bit more challenging when using Bing is pulling...
Remarketing can be an effective tool to use when wanting to target a more qualified audience. By focusing on users who have already visited your site, you should be reaching those that have more of an interest in what you...
Continue Reading How to Further Refine Your Remarketing Lists
Changes are coming to conversion tracking in AdWords. Throughout this month, AdWords will begin rolling out updates to the conversion naming convention, as well as the way they are counted. If you are managing a Google account, you may have...
Continue Reading Google Changes Naming Conventions for Conversion Tracking
For some, the news that AdWords is getting a redesign might not come as a surprise. Several accounts have been switched over to the new design for weeks or even months. For others, whose accounts have not yet made the...
Continue Reading Google AdWords Is Getting A (Tiny) Makeover
Have you ever made a change to your AdWords account, only to later regret it? Despite rigorous analysis and employing your best judgment, sometimes things don’t go quite the way you planned. Maybe you enabled a paused keyword or ad...
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced...
Continue Reading Why You Have To Get Used To Universal Analytics
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