In this webinar, Hanapin’s Account Managers Emma Franks and Mark Ferree team up to give you tips on how to adjust to the ever-changing PPC world, and how to use the new updates to your advantage.
Continue Reading From Facebook to Quora: 8 Ad Updates You Need Today
Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon...
Continue Reading Amazon Launches Seller Central Sponsored Products Dashboard
Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that...
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
Continue Reading The 2018 PPC Trends That Affect Your Day-to-Day
Explore how Google's parallel tracking will help avoid delays and create better user experiences by getting visitors to your landing page faster!
Continue Reading Google Introduces Parallel Tracking to Speed Up Landing Pages
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
Continue Reading Master List of the Best Ad Tech Platforms for PPC
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
Continue Reading The 2017 Top 25 Most Influential PPC Experts
Coming soon: another way for developers and publishers to promote app installs. Search Ads for App Store will open to U.S. advertisers beginning October 5, 2016.
Continue Reading Apple Introduces Search Ads To The App Store
With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance.
Google's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Read our recap and reactions here.
Continue Reading Adwords Event Recap: Device-Specific Bid Adjustments
It looks like "Christmas in July" has come to Google. Recently announced price extensions are designed to help mobile marketers qualify clicks and inform prospective consumers.
Continue Reading Mobile Price Extensions Rolling Out In AdWords
Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
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