Read what our key takeaways are from Google's Performance Summit announcing new AdWords features.
Continue Reading 6 Takeaways From Google’s Performance Summit
PPC News
Google To Initiate AdWords Design Overhaul
At just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since 2008.
A Sensationalist’s Survival Guide To PPC Marketing
In this post, we'll go over some tips on how to overcome the fluff of industry changes and get to the facts.
Continue Reading A Sensationalist’s Survival Guide To PPC Marketing
What The AdWords Sidebar Announcement Means For You
The paid search industry is abuzz, as news that Google will be removing sidebar ads and adding a fourth paid ad above the organic listings was announced.
Continue Reading What The AdWords Sidebar Announcement Means For You
The AdWords App For iOS Is Here
The announcement we’ve been anticipating for months has finally been made: The AdWords app for iOS has been released!
[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine’s list of the 5000 fastest growing companies in America and see...
Continue Reading [New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
The latest State of PPC report from Hanapin Marketing is now available!
Your Resource Guide To Learning PPC
In an effort to distil all this content with our need for information, I narrowed it down to my favorite training resources across the web to learn PPC.
[Industry Report] The State of PPC 2015/2016
See what the experts cared about in 2015 and what their top priority is for 2016.
Continue Reading [Industry Report] The State of PPC 2015/2016
Workflow and Campaign Performance Are High Priorities In New Bing Updates
Bing Ads recently announced a number of improvements to Universal Event Tracking (UTE), the fairly new conversion and goal tracking.
Continue Reading Workflow and Campaign Performance Are High Priorities In New Bing Updates
Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
Showcase Products On YouTube With TrueView For Shopping
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.
Continue Reading Showcase Products On YouTube With TrueView For Shopping
