Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.
If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in!
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
Bing will further consolidate targeting by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources.
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.