Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
PPC Opinion
Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
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Why Digital Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
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4 Things I Learned as a New Hire at a PPC Agency
Read about the 4 things I learned as a new hire at Hanapin Marketing, the PPC agency of experts.
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How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
You may be a potential nightmare PPC client if…
If you sell PPC services or are looking for a new PPC agency, here are 8 partnership-killing statements to be wary of.
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Why Manual Bidding Will Slowly Ride Into The Sunset
With the recent changes in AdWords, it may be time to let manual bidding go and embrace automated bidding.
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Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
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The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
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My 2017 PPC Platform Wish List
2016 was full of PPC platform updates. We have some expectations for 2017, but which updates do you want most?
Reflections Of A PPCer At The End Of The World…Errr, 2016
I will personally look back on 2016 with some serious mixed emotions. Read on for my thoughts on PPC and Digital Marketing as well as a look toward 2017.
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How To Better Work With Clients Across Multiple Time Zones
We can overcome obstacles by using simple techniques that will help you interact and deal with different stakeholders across time zones.
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