Taking away the stress that happens when you leave your account in other’s hands doesn’t happen without preparation. Follow these three steps to ensure a stress-free vacation.
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PPC Opinion
Reimagining The Client/Agency Relationship Model
The client-agency relationship is changing - we see it at Hanapin and we suspect many of you may be experiencing it as well.
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Do You Need To Be A “Data Nerd” To Be Great At Paid Search?
Though I don’t disagree that digging into data is an integral part of our profession, it is possible to run successful accounts without being a “data nerd.”
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7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
How do you keep organization and structure on PPC accounts and with a PPC team with so much going on in the industry? Find out.
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Knowing When It’s Time To Explore New PPC Engines
Read about my 4 favorite ways to determine if it’s time to accelerate your growth strategy by exploring new PPC engines.
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A Sensationalist’s Survival Guide To PPC Marketing
In this post, we'll go over some tips on how to overcome the fluff of industry changes and get to the facts.
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Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
In the opening session of the PPC Hero Live Summit with myself and Jeff Allen, President of Hanapin, we'll discuss multiple facets of PPC and the trends we've seen in the last year and looking forward.
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What The AdWords Sidebar Announcement Means For You
The paid search industry is abuzz, as news that Google will be removing sidebar ads and adding a fourth paid ad above the organic listings was announced.
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It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
Do you enjoy English? Do you enjoy Statistics? Do you enjoy Graphic Design? If you answered yes to any of these, then there is a position for you in PPC.
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Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations.
Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
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