I'd like to share 5 takeaways I learned about International PPC during Hero Conf in London.
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PPC Opinion
Trust-Based PPC Marketing
There needs to be an emphasis on trust in your PPC marketing. I'll show you how to start utilizing this practice in your campaigns with real examples.
Why We Blog Every Day
Read why we blog every day at Hanapin Marketing and the benefits it has to the industry, our team, and our clients.
Love Your In-House PPC Employee? Pay Them More
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.
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How Segmented Is Too Segmented In PPC Accounts?
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
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The 4 Stages Of Learning PPC
As my last blog post on PPC Hero as a Hanapin Marketing employee, I'd like to share some knowledge on the stages of learning PPC.
How To Write A PPC Job Description In Today’s World
In this post, I'll describe some of the most important skills to look for and point out items to consider before you write your next PPC job posting.
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12 Ways Google AdWords Drives PPC Managers Crazy
Using AdWords every day can make you notice the small things that are wrong with the system. Read on for 12 ways AdWords drives PPC managers crazy.< .p>
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8 Good Reasons To Bid On Your Pure Brand Keywords
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
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Service Provider Problems? 4 Areas To Consider Before Firing Them
When working with tools, there are times that these costars become more of a thorn in my side than the benevolent assistants I need. When does it become time to make a change?
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Dissecting PPC Agency Pricing Models, Part 3 of 3
Check out the third and final installment in my dissecting PPC agency pricing models series.
Continue Reading Dissecting PPC Agency Pricing Models, Part 3 of 3
5 Vital Skills Every Leader Needs
In the field of digital marketing, there are many attributes that combine to make a great leader. Read on for my top five.
