RFPs in the PPC world can be difficult and trying for both the client and responding agencies. How can each help the process along smoothly? Read on to find out!
PPC Opinion
What History Tells Us About the Bing/Yahoo Agreement
Yahoo and Bing are the Sparta and Athens of the Greco-Persian War. It’s 480 BC. They're losing the war and have experienced costly defeats by the Persians.
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AdWords Call-Only Campaigns – Who Should Use Them?
If a company depends on phone calls above all else, it’s likely to succeed greatly with call-only campaigns.
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The Flanking Strategy – Increase Market Shares Without Defeat
The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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Better Prepare For PPC Account Transitions
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition.
4 Red Flags That PPC is Not Right For Your Business And What To Do About It
As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC.
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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What The Google Trusted Store Announcement Means For Merchants
The process for online merchants to become Google Trusted Stores has become much easier.
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Expect Growth With Yahoo Stream Ads
Account managers are excited about growth opportunities for the new year, especially with Yahoo Stream Ads
How To Find Out If It’s Seasonality Or Something Else
In many industries seasonality is a harsh truth— not something to be avoided, but rather something to be accounted for.
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How To Better Connect With Your Client
A major goal of PPC client communication is achieving that personal connection with your client that leaves them loving you and, more importantly, trusting you.
