As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
Continue Reading Reassessing My 2014 PPC Suggestions And Looking To 2015
PPC Opinion
The Art Of The PPC Account Transition
Whether you work for a PPC agency or in-house, one thing is for certain – you will at some point be engaging in an internal account transition.
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
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Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
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The Hidden Benefits of PPC Conferences
In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.
Selling PPC: Stop Pushing, Start Listening
Do you focus too much on pushing information when trying to sell PPC to potential clients or employers? Try to focus instead on this more important aspect.
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
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Why We Ignore Net Gains In PPC
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
6 Tactics For Writing Better PPC Blogs
After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
Understanding Causation and Correlation in Paid Search
As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the binary columns from The Matrix. And through sheer exposure to this sea
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AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an...
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Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
Another year has gone and it’s time to compose the list of the Top 25 Most Influential PPC Experts for 2014. With your help, of course! The PPC world is full of gurus blogging, tweeting, and speaking about tips, tricks,...
Continue Reading Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
