Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
PPC Opinion
Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written...
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Roundtable: Four Uncommon Ways to Nail Competitor Research
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it’s hard to think of a better topic for such a venue than competitor research. Everyone has their own...
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Happy Valentines Day From PPC Hero!
With love in the air, we thought we’d share a few articles that have gotten a lot of love and attention from our favorite PPC Hero readers, you! Here are just a few of the recent blog posts you loved!...
Navigating The Maze of Changing Goals and Objectives
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
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Better Communicate The Value of PPC To Those You Answer To
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write...
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6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don’t expect anything as radical again,...
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Should Every PPC Expert Know CRO?
On more than one occasion in the past year I’ve been asked the question “How do you know when PPC is just not going to work?” The answer is – when you give up on making your website better.
PPC & Brand Awareness: Are You Doing it Right?
PPC is a method of converting impressions directly into leads and sales. The typical measurements of success for begin with click through rate and conversion. PPC lends itself to this because of its simplicity in measuring – X clicks resulted...
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Now Available: The 2013 State of Paid Search!
You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it’s based on your answers to our Hanapin...
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PPC Hero’s Social Media Report Card [Infographic]
Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
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The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which...
