This guide will discuss how you can utilize Google Ads to test a page before you embark on a costly long-term SEO campaign. Read on to learn more about Google Ads and how to take advantage of the platform to...
Continue Reading Why and How You Should Use Google Ads for Your SEO Campaign
Did you know that your SEO and PPC campaigns may compete with each other? Learn how to spot and eliminate keyword cannibalization in this article.
Continue Reading How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics.
Continue Reading Eliminating Conflict to Maximize CRO and SEO Efforts
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital and Hanapin Marketing!
In this post, I want to show you why you need both organic and paid traffic to succeed with content marketing, and the steps you can take to get it right.
Category pages tend to contain the least content, thereby making them difficult to optimize. Here are some tips & examples of how best to optimize them.
Continue Reading Ecommerce SEO: Optimizing and Ranking Category Pages
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.
Continue Reading Utilizing Organic Search to Expand PPC Coverage
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.
Continue Reading Hero Conf London 2019 Speaker Recap: Sarah Barker
The hidden costs of living in a digital world where we have to pretend everything makes sense. Down the rabbit hole in #ppc & #seo we go.
Images are the way of the future - will it be the future of search? We think so.
Continue Reading Visual Search – Could It Be The Next Big Thing?
Have you ever wondered how to increase your site speed or even considered that you need to increase your speed? Read here about the importance of site speed and how AMP pages can help!
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