If you've been keeping an eye on recent digital marketing trends, you've probably heard of omni-channel. You may think of it as the future of digital marketing.
Continue Reading Why We Need to Start Talking “Share of SERP”
PPC & SEO
Balancing Volume, Competition, And Intent To Find The Right Keyword
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.
Continue Reading Balancing Volume, Competition, And Intent To Find The Right Keyword
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search, display and social. Find out what we have predicted for next year.
Continue Reading 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
In this whitepaper, we'll discuss three main marketing initiatives directly intertwined with pay-per-click; search engine optimization (SEO), social, and email marketing.
[On Demand Webinar!] Harness The Power Of PPC and SEO for Insane Landing Page Results
In the webinar recording, Raven Tools and Hanapin Marketing talk about how you can use both PPC and SEO to supercharge your landing pages for insane results.
Harness The Power Of PPC and SEO for Insane Landing Page Results [New Webinar with Raven Tools!]
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different...
3 Quick Tips To Simplify Your Bid Optimizations
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
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Leverage Paid & Organic Results to Boost Traffic to Your Site
Learn how paid ads and organic listings interact, and how to leverage traffic from both sources.
Continue Reading Leverage Paid & Organic Results to Boost Traffic to Your Site
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
[Webinar Recording] Eight Things You Didn’t Know About PPC & SEO
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading [Webinar Recording] Eight Things You Didn’t Know About PPC & SEO
Roundtable: Four Uncommon Ways to Nail Competitor Research
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it’s hard to think of a better topic for such a venue than competitor research. Everyone has their own...
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Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
