School’s almost out – are your SEO and PPC campaigns ready? Education is one of the most competitive verticals in online advertising. Colleges and universities face unique challenges when it comes to advertising online. Your SEO and PPC campaigns can...
Continue Reading Take Control of Your SEM for the EDU Marketplace: Free Toolkit!
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you...
Continue Reading Increase Search Term Insight With Bing’s “Zero Clicks” Update
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all...
Continue Reading Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
Education is one of the most competitive verticals in online advertising. Your SEO and PPC campaigns can help to alleviate some of this competition. The good news is, you can optimize your efforts through cost per enrollment tracking, remarketing and...
As most of you have heard by now, AdWords released a new report within their interface that allows PPC managers to look at paid and organic keyword/query data in one place. With that release, we’re also hearing a lot of...
Continue Reading 8 Simple Ways to Leverage SEO Data & Improve PPC Results
AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pulled via Webmaster tools and populated...
Continue Reading PPC & SEO Unite with the New Paid & Organic Report in AdWords
Throughout the month of July, we’ve created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as...
It’s that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year’s list of Most Influential PPC Experts. We don’t want to delay the results, so scroll past the infographic for more information about...
Continue Reading The Top 25 Most Influential PPC Experts in 2013
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well...
Continue Reading Top 25 Most Influential PPC Experts: The Nominations Begin!
How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed shares for each component, although that might be worth revising.
Continue Reading How to split your budget between SEO and PPC [Case Study]
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