As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
PPC Strategy
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Struggling to write compelling PPC ad copy? Then follow the simple steps listed here to create attention-grabbing ads and boost your conversions!
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How to Create a Successful Go-to-Market Strategy
Go-to-Market Strategies can be considered as an important and critical component of every startup’s accomplishment.
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Winning in Multi-Channel Strategy, The Age New Marketing Model; Do More with Less
Juggling resources, budgets, silos but are still expected to prove ROI? Get access to strategy resources, tools to use in planning, execution, and activation.
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Don’t Need to Panic Over Sunsetting ETAs
By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?
How to Enhance Your PPC System with Artificial Intelligence
AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.
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5 Ways Cross-selling Adds Value for You & Your Clients
Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.
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Top 5 Tips for a Search Audience Strategy in 2021
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
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Expanding Top-of-Funnel Travel Customers Post-Lockdown
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.
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The New AI Tools On the Scene in Digital Marketing
Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses.
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The New Wave of Digital Marketing in the Post-Pandemic World
The pandemic greatly accelerated the evolution of digital marketing, creating new marketing trends and opportunities for businesses in a short period of time.
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Finding Your Audience in a “Cookie-less” World
The future of targeted marketing without cookies is here! Luckily, there are opportunities to advance your targeting strategies without third-party data.
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