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PPC Strategy
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash.
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Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
Benefit From PPC And SEO Working Together
A holistic approach to digital marketing, paying particular attention to the combination of SEO and PPC, will help you to produce better results.
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
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A PPC Account Manager’s Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
The PPC Puzzle: A Checklist
Entering in the PPC world can be intimidating. Get tips on how to manage a PPC account and what to do on a daily, weekly, biweekly, and monthly basis for your campaigns.
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
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3 Ways To Improve B2B Lead Quality
Boost PPC lead quality through these 3 tips for B2B marketers.
3 Tips To Improve ROI For Paid Search
Check out these 3 tips to get you on the right track to improving your PPC ROI in ecommerce accounts.
Google, Signature Cocktails, And Audience Labs
Gain an understanding of the data Google collects on audiences and how it's used to create a foundation for successful PPC campaigns.
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